Champions Hockey League

The Fan Challenge has hit the sports world hard. How do you raise the awareness for an international league? We started with the fans, because with a specific campaign the fans can be picked up in a targeted way and with a low dispersion loss. The result was a digital platform with which the fans could collect points for their team via gamification. The recipe for success was the fun factor and the incentive (competitions). Thanks to automation, target-group-specific campaigns could be launched. A nice side effect for the CHL was the gain of data about their fans, which creates completely new possibilities.

ClientChampions Hockey LeagueServicesKreation Plattform, Data Analytics, Advertising, Public

Innovation thanks to digital transformation






Participants in the first season

Further customer projects

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